Privacy Policy
Last updated: September 1, 2026
Information We Collect
When you inquire about our walking routes or book an expedition, we collect information necessary to provide our services and communicate with you effectively.
Information You Provide Directly
We collect personal information that you voluntarily submit through our inquiry and booking forms, including:
- Your name and contact information
- Email address for correspondence
- Details about your walking experience and fitness level
- Preferred dates and route selections
- Any specific accessibility requirements or medical information relevant to route safety
Automatically Collected Information
When you visit our website, we automatically collect certain technical information through cookies and similar technologies:
- IP address and general geographic location
- Browser type and version
- Pages visited and time spent on our site
- Referring website addresses
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries about our walking routes
- To process bookings and provide expedition services
- To assess route suitability based on your experience level
- To communicate important information about routes, weather conditions, or schedule changes
- To improve our website functionality and user experience
- To maintain records for business operations and legal compliance
We do not use your personal information for marketing purposes without your explicit consent. We do not sell or rent your information to third parties.
Information Sharing
We share your personal information only in the following limited circumstances:
Service Providers
We may share information with accommodation providers and local partners necessary to organize your walking expedition. These parties receive only the information needed to provide specific services.
Legal Requirements
We may disclose information when required by law, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights or the safety of participants.
Emergency Situations
In the event of a medical emergency during a walking expedition, we may share relevant health information with emergency services and medical personnel.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
Specifically:
- Booking and expedition records are retained for seven years for business and insurance purposes
- Inquiry information from non-booking contacts is retained for two years
- Website analytics data is retained in aggregated form indefinitely
Your Rights
Under UK data protection law, you have the following rights regarding your personal information:
- Access: You can request a copy of the personal information we hold about you
- Correction: You can request that we correct inaccurate or incomplete information
- Deletion: You can request deletion of your information, subject to legal retention requirements
- Objection: You can object to certain types of processing
- Portability: You can request your information in a structured, machine-readable format
To exercise these rights, contact us at [email protected]. We will respond within one month of receiving your request.
Security Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to individuals under the age of eighteen. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete that information promptly.
International Data Transfers
Your information is processed and stored in the United Kingdom. If we transfer information outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised date. Significant changes will be communicated directly to individuals whose information we hold.
Contact Information
If you have questions or concerns about this privacy policy or our data practices, contact us at:
Serene Marsh Ltd
14 Wharfedale Court
Grassington, North Yorkshire
BD23 5LB
United Kingdom
Email: [email protected]